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The Event Industry's Must-Read Newsletter
Northeast | June 28, 2021

 

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THIS WEEK IN EVENTS
 
How This Gala Changed Locations Two Days Before the Event
 
The Museum of the City of New York’s spring gala featured an '80s theme inspired by its
newest exhibition
 
 
 
 
 
 
 
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INDUSTRY NEWS

NATIONAL: Grey Goose Essences is collaborating with artist SZA to host a virtual music experience that utilizes drone technology and production to blend virtual and live-action set-pieces. “IN BLOOM, Imagined By SZA” will promote the vodka brand’s new line of fruit and botanical-infused vodka and give viewers access to at-home recipes. The virtual performance will stream globally on YouTube on July 1; fans can begin reserving their spots now.

Event Farm, a MemberSuite company that provides event engagement solutions, has announced a new partnership with secure identity company CLEAR. The partnership will assist event organizers with health screenings at events by introducing Health Pass Mobile technology. Prior to an event, attendees will be able to use Health Pass to access and verify their COVID-19 health information. This event technology is now live for all Event Farm and CLEAR users.

Sports Illustrated has launched a new multifeature ticketing platform, SI Tix. The model promotes a $10 flat transaction fee on all sporting events, concerts and more for tickets purchased with Venmo. Tickets purchased using PayPal and credit or debit cards will include a processing fee.

NEW YORK: The Southampton Animal Shelter Foundation (SASF) will host its first annual beach party fundraiser, "So Fetch," on Aug. 7. The party will take place at Gin Lane beach located to the left of the historic Bathing Corporation, and 100% of the night’s proceeds will go to the shelter’s rescue program. The night will feature cocktails, dancing and dogs, and tickets are on sale now. 

LOS ANGELES: Day Trip Festival is moving to The Lot at Hollywood Park. After the July 3-4 festival sold out, it was moved to the larger venue space. The venue change will allow a more spacious, improved layout, and a limited amount of additional tickets are now available. 

 

What's happening on the event scene in your city? Email us and share the news!

 
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