Happy Friday! Today we have Lomit Patel, VP of Growth at IMVU, looking at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than their peers. He writes: The future growth team would comprise of essentially a mix of automated intelligent machines that track, measure, and scale growth on customer acquisition campaigns across the entire customer journey. Also, the ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are consuming social content. Victor Potrel, VP of Platform Partnerships at TheSoul Publishing, discusses why brands should look to these trends and invest in the types of empathetic content (like ASMR) that people are viewing in isolation right now. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |