How TikTok has redefined news, community and humanity

At Ragan’s Social Media Conference, TikTok reporter V Spehar expressed how organizations can show up on the platform — and why they should.  

New social media features and updates to know this week

Updates from LinkedIn, X, YouTube and more.

The Scoop: Brands roll out April Fools' Day pranks

Plus: The end of “Beastification” on YouTube; why Republican small-dollar donors are drying up.

Sweet Success: Hershey's, SheSpeaks and Walmart harness influencer power

A look at how big brands find success with influencers.

How I Got Here: Megan Shroy of Approach finds strength through adversity

Megan Shroy of Approach shares how she maintains a work-life balance.

How to build your AI doppelganger as an assistant, not a replacement

Author Andrew Davis kicked off Ragan’s 2024 Social Media Conference on how new tech shapes marketing strategies.

By the Numbers: The slang Gen Alpha uses, no cap

Get to know the language of this up-and-coming generation so you can use it (or not) wisely.

The case for elevating CCOs to CEO roles

Businesses need leaders who communicate effectively, fiercely defend their reputation, and successfully navigate stakeholder relationships. In other words, it needs more CCOs stepping up to the CEO role.

The Scoop: The communications fallout of the Baltimore bridge collapse

Plus: NBC cuts tie with Ronna McDaniel after internal backlash, sportsbooks join forces to combat problem gambling.

  Member Content

These are the most effective external comms tools, according to Ragan’s Benchmark Report

The full report is available exclusively for members of the Communications Leadership Council, but Insiders can see some secrets now.

Google has changed its core algorithm again. Here’s what you need to know.

The new update is designed to combat low-quality content.