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| Top Stories |  | | Ivy Liu |
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| | | | | The app is better positioned than ever to capture a larger share of ad dollars during the holiday season and beyond. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers. | | |
| | | | | As AI technologies differ from setup to setup, some show inherent biases that can undermine campaign data analytics, bringing human review back into the equation. | | |
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howdy! | | | | | One tactic that is helping podcast networks find an audience for new shows is distributing them through existing feeds for large podcast franchises. | | |
| | | | | For marketing teams, identifying a flexible analytics partner that provides actionable insights is powering data-driven mindsets and better campaigns. | | |
howdy! | | | | | This installment of our CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform. | | |
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| | | | | The era of rigid keyword-based safety protocols — which hurt both brands and publishers — is giving way to an AI-enabled contextual technology. | | |
howdy! | | | | | The Dutch-based agency group emphasizes its commitment to ESG efforts, and it factors into the clients it chooses to work with. | | |
howdy! | | | | | As the playbook for NIL marketing is still being written, some brands are aiming to stand out by taking an out-of-the-box approach. | | |
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