Last September, Time Inc. launched an ad-supported video streaming channel, the People/Entertainment Weekly Network, the content for which was mostly created in-house. Now, the company has renamed the channel to PeopleTV and plans to fund more original content for it.
Artificial intelligence has an entire track dedicated to it at Advertising Week's Playstation East, but some agency folks at the event "don't think there's anything to talk about yet" that's relevant to them regarding AI.
With the rise of Netflix and others, people can pay to avoid TV spots. Subscribe to Digiday+ to read about what it would take to develop an ad-free cable bundle.
Lufthansa believes flights can include more than just eating, drinking and watching movies. The German airline offers digital-focused events through its FlyingLab program from 30,000 feet.
From Glossy: Italian-made footwear brand M.Gemi has turned its brick-and-mortar locations into an offline database, with the goal of creating a feedback loop of product performance that it can respond to and a more tailored experience for customers who shop both online and in store.
Don't miss next week's Glossy Forum, where upstart retail brands like Of a Kind, Le Tote and Outdoor Voices will share how they are tackling the digital playbook. Join us on Oct. 3 in New York City.
