Ragan Webinar: Calls to tear down silos and integrate communications are nothing new. But the pandemic has given organizations an opportunity to finally get it done—as many have shed a silo mentality, meaningless tasks and redundancies out of necessity. The transformation has revolutionized results, efficiencies and ROI for these communications teams. You’ll learn: - Powerful Benefits: Increased trust, streamlined operations, more consistent messaging, greater value to the C-suite, employer branding and more
- Hybrid Team Structure: How to ensure internal, external and HR work in lockstep
- Blueprints for Success: How communicators innovated during the pandemic and periods of change by rethinking team structure and content—and how you can do the same
- 360-Degree Storytelling: How content creators can—and should—blur lines with stories that resonate with all stakeholders
- Feeding the Beast: Processes that turn internal teams into efficient content producers, which supports external goals
- Mixternal Toolkit: Biggest operational changes, processes and tools to implement
BONUS FOR ATTENDEES: You’ll also receive a sample “Mixternal Communications Org Chart” and the “Integrated Communications Job Description” template based on those used by Scripps. Gather your team on June 25, at 2p.m. ET, and discover how to make the shift when you join Kari Wethington and Beth Welter with Scripps, which has seen impressive success with its “mixternal” approach to communications, and Brett Lutz with ADM, where it’s known as “flexternal” communications. Register today for this webinar and save $50 Questions? Contact Shallon Blackburn at shallonb@ragan.com. About Ragan Communications: For more than 50 years, Ragan Communications has been delivering trusted news and information to internal and external communicators through its conferences, webinars, training, awards and membership divisions. Its news sites—PRDaily.com and Ragan.com—are read by more than 600,000 internal and external communicators monthly. Ragan’s Communications Leadership Council is one of the fastest-growing membership groups for communications executives. |
