| Happy Friday! How can you use search engine optimization to boost your business? Today we have some practical tips from SEO technology experts, Conductor. “You don’t want more unfortunate surprises during turbulent times. Meaningful reporting can connect content, SEO, marketing, and web activities to give everyone the visibility to plan for future projects,” says Conductor. Also, tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle marketing according to Act-On’s David Greenberg. David highlights that in this context segmentation will be geared towards understanding buyer behavior, martech will mostly be deployed to help with lead nurturing, and the practice will largely be the domain of sales and marketing teams. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
