Good morning marketers, are you running Amazon search ads?
The early days of cheap clicks, little competition, and buggy interfaces with sparse reporting are gone. Amazon advertising has evolved dramatically, and both marketers and merchants are flocking to the platform. More competition means advertisers need to be savvier to ensure their ad campaigns are profitable. At SMX West last month, Kaitlyn McGrew, senior SEM manager at PMG Digital Agency, offered strategies to ensure your Amazon ad campaigns stay profitable as advertising gets more competitive. Marketing to the full funnel of Amazon shoppers and maintaining a well-structured ad account are just two of her key recommendations.
Speaking of Amazon, the American Customer Satisfaction Index (ACSI) last week released its latest Retail and Consumer Shipping Report, which looks at consumer satisfaction across department and discount stores, specialty retailers, drug stores, supermarkets, internet retail and gas stations. Amazon and Costco unsurprisingly tied for highest satisfaction scores, topping all others on the list. As a category whole, digital commerce beat traditional retail in overall customer satisfaction.
The ACSI report indicated “no improvement among the brick-and-mortar categories,” but did mention that “the customer satisfaction bleeding for traditional retailers has stopped.” By comparison, there was a year-over-year improvement for digital commerce, reflecting “a much stronger level of customer satisfaction overall.” While the industry often views retail through a siloed digital or traditional lens, here’s the bottom line: customers really just care about convenience, price, and service.
Keep reading for an update on Facebook’s new Messenger overhaul and more.
Taylor Peterson,
Deputy Editor
