The tendency of students wanting to stay close to home was seen after 9/11 and during the Great Recession. As the coronavirus pandemic continues, students are once again inclined to look for value in their own backyards.
The Chronicle's issue brief, "The Next Enrollment Challenge," examines how colleges can increase engagement and prove value throughout the admissions process. It is crucial that your institution develop innovative ways to connect with potential students amid constraints on travel and personal contact.
