How to be successful with Google Shopping Ads Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one of three winning campaign structures.
ClickZ Daily: August 13, 2020 |
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| Hello! Today we have a new eBook by Inflow, which reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one of three winning campaign structures. On the Google Shopping experience, Inflow writes: “With Google Shopping users can browse and find the product they want without having to leave the search results page. In addition, the Shopping ad takes you directly to the product page of the product you see instead of sending you to a generic landing page. This tends to result in higher conversion rates and a much shorter customer journey.” Also, traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastructure to continue serving their customers. A new article by Josh Wetzel, Chief Revenue Officer of OneSignal, discusses three strategies for small business owners can adopt now to thrive in a post-COVID world and tackle customer engagement pain points. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Jacqueline Dooley Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one of three winning campaign structures. |
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Digital Marketing Josh Wetzel Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastructure to continue serving their customers. This article discuss three strategies for small business owners can adopt now to thrive in a post-COVID world and tackle customer engagement pain points. Read more |
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| Digital Leaders Luke Richards DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be investing in their websites and ironing out organizational issues in order to make the most of our increasingly digital-first world. Read more |
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| Data-Driven Marketing John Nash John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engagement. Read more |
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| AI & Automation Greg Zakowicz A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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