Good morning, Marketer, hope you’re keeping it real.

Reading Megan Michuda’s fascinating article on three ways to organize your martech stack led me to the (slightly) philosophical question: What is the best way? The one that works best for you, is the answer but not the solution. So, how do you figure that out? To help with that I’ve compiled some of our best recent articles on the topic in the headlines section.

These pieces give good practical information on everything from budgeting to stacks for small companies to looking beyond martech for your martech stack. There’s always more to be learned about this and later this week we’re publishing Gene De Libero’s reference model for stack success. Also, coming soon is the release of our big MarTech Replacement Survey. It’s filled with data about what’s being upgraded and why.

Constantine von Hoffman,
Managing Editor

Ever feel like you’re shouting into the void with your email campaigns?

You send thousandsof messages and the only response you get is link clicks. It’s a useful way to see who’s at least paying attention, but how do you handle all those leads who clicked and didn’t convert?

Read More

How to measure influencer performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. But measurement is still a head-scratcher. This guide from Fohr will provide you with tips on defining and showcasing success.

Learn More

Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

Free Download

Shorts

Quote of the Day

“People get really attached to buzzwords. So sometimes my favorite part [of marketing] is kind of squashing the buzzwords.” – Amanda Donnelly, founder of Blythe Collective.