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Top stories for 12.21.17

Media Relations
4 lessons from PR pros’ holiday cards
4 lessons from PR pros’ holiday cards '

It’s the time of the year to give thanks to those that supported your organization, but sending greetings can be another opportunity to boost your brand.

Questions of authenticity surround the tax-cut gravy train Political PR
Questions of authenticity surround the tax-cut gravy train
As top companies herald bonuses and other monetary boosts for workers in light of the huge breaks just handed them, the online pushback offers perspective—with a dose of snark.
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
Should you be worried about robots taking over your profession? Find out, and then browse our latest roundup of job openings.
 
 
What is the perfect number to include in your headlines? Infographic
What is the perfect number to include in your headlines?
As the ‘listicle’ dominates online, many communicators might wonder what the optimal number of line items is for maximum clicks. See this infographic for numbers that turn heads.
 
 
How a little Disney magic can help you find social media success Conference Alert
How a little Disney magic can help you find social media success
Get social media expertise from experts at Amazon, Vox.com and the mouse himself—join us at Disney World.
 
 
Journalists’ wish list: What PR pros can do better Media Relations
Journalists’ wish list: What PR pros can do better
Survey results show that members of the news media would like their public relations counterparts to step up their game in specific areas. Here’s what you should know.
 
 
In a sea change, Google Chrome adds native ad-blocking Content Marketing
In a sea change, Google Chrome adds native ad-blocking
The tech giant says it will remove ads that fail to meet the standards put forth by the Coalition for Better Ads. That could engender greater investment in content marketing.
 
 
The potent effectiveness of influencer marketing Infographic
The potent effectiveness of influencer marketing
Letting social media bigshots with loyal fans pump your product might be the most efficient way to reach your audience.
 
 
7 tips for conducting better interviews Media Relations
7 tips for conducting better interviews
Running an interview can be daunting, but these tips will ensure your conversation bears fruit—and will help everyone relax and enjoy the ride.
 
 
3 reasons you can’t miss the Media Relations Pitch Clinic Workshop Media Training
3 reasons you can’t miss the Media Relations Pitch Clinic Workshop
Join Mark Ragan and reporters from The Atlantic, The New York Times and more at The Associated Press in New York.
 
 
10 quick rules for soaring sales page copy Writing & Editing
10 quick rules for soaring sales page copy
Is your writing keeping customers form buying on the most important page of your website? Make sure you don’t break these imperatives when writing sales copy.
 
 
6 tips to help email marketers close out 2017 in fine style Marketing
6 tips to help email marketers close out 2017 in fine style
To ring out the old year and ring in the new—with the ring of cash registers, that is—try the half-dozen handy hints offered within.
 
 

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