The new app, called Cameos, enables a select few with extensive online clout to speak directly to their audiences about questions that matter to them. Here’s how PR pros might jump in.

Dramatic structure applies to compelling presentations just as it does to riveting movies and page-turner novels. Here’s how to use those techniques to enthrall your audience.

Distinct from editing, proofing has its own specific functions that go beyond making sure the words are spelled correctly. Punctuation, fonts, and formatting issues all need attention.

Join the experts at Zappos HQ and see what makes an organization a top workplace. (You could win a $500 Zappos gift card.)

Many people agreed that a shorter ceremony would be best for attracting more viewers, but creating a ‘most popular’ film award received a deluge of criticism.

We’re still accepting submissions for PR Daily’s 2018 Nonprofit PR Awards. Show off the videos, media relations campaigns and publications you’ve produced. The next deadline is on Aug. 15.

Overpaying for keywords and phrases, sending visitors to irrelevant webpages and overlooking long-tail keywords are common mistakes that can quickly make your ROI plummet.

Though Google retains its top spot as the most-visited website in the U.S., a new study from SimilarWeb shows YouTube is on the rise—and Facebook’s visits have fallen by several billion.

Don’t let red tape hold back your efforts—join experts for this one-of-a-kind conference in New York City.

Your ‘big idea’ is a home run, but how can you turn that into a touchdown or a hole-in-one for a new batch of spectators? Follow these tips for tweaking and repurposing your core message.

Working in communications isn’t a cakewalk, but most wouldn’t have it any other way. Ready to embark on a job in PR? Consider a few helpful insights from an industry veteran.