Last year, US sponsorship ad spend topped $2.8 billion and younger consumers — millennials in particular — are increasingly opting to spend money on experiences, like sporting events, over material things. For brands looking to drive engagement, there's never been a better time to invest.

Partners want to know how to maximize the impact of these sponsorships with mobile, playing a larger role in the conversations that are happening around sports on social. With these three expert strategies, you’ll be able to amplify your sponsorships to the fullest extent.