Surprise! It’s December already! The mad rush is on to finish the year with a bang. Everyone from bosses to spouses wants something special by the end of the month. But you deserve something, too.

So we’ve put together a gift package featuring six of our most popular posts from the past year. It includes everything from a how-to on building AI agents to top tips for a successful brand strategy. Enjoy!

In addition to that gift, we’d also like to give you some time in the spotlight. We want to hear from you, and want other people to hear from you, too! We’re looking for marketers and marketing operations professionals with a great story about:

  • The work they’re doing
  • The goals they’re meeting
  • The team they’re building
  • The tools they’re mastering
  • The clients they’re wowing
  • The challenges they’re overcoming
  • The solutions they’re designing

We’ve begun planning the spring 2025 MarTech Conference, and we want to hear it all.

What’s the panel discussion you want to see or be a part of? What are the topics your team is struggling with that you want to see addressed?

Go here to find out more.

Constantine von Hoffman
Managing Editor

 
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B2B marketing

Why B2B marketing needs brand building more than lead gen

marketing-science

The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand.

Marketing artificial intelligence (AI)

Meet my research team: Gemini, ChatGPT and Perplexity

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Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.

Marketing technology

It’s the age of AI agents: See how marketers can build one themselves

data-robot

Walk through a simple example of AI bringing together customer data for personalized experiences.

Digital advertising

The state of data collaboration: What’s next for marketers?

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Download Lotame’s Global Research Report.

MarTech webinar

Unlock the power of first-party data

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In a privacy-focused world where third-party cookies are losing relevance, the path forward lies in prioritizing first-party data.

Marketing analytics

Why you should add predictive modeling to your marketing mix

Why-you-should-add-predictive-modeling-to-your-marketing-mix

Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more.

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Marketing management

Marketers must adapt to a changing world

How-marketers-can-break-free-from-decision-fatigue

The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community.

MarTech buyer's guides

Compare 11 top marketing automation platforms

Marketing-automation-buyers-guide

Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing management

Top tips for building a successful brand strategy in 2024 and beyond

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Mapping your brand goal to behaviors and emotions is key to building a successful strategy.

Free industry report

How does your martech stack stack up?

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Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey.

Download your free copy

 

What else we're reading

Good reads and conversations to help good marketers get better.
 

MarTech research

Surveys and research reports to make you a more-informed marketer
 

What they're saying

  • In B2B, every marketing tactic — whether it’s demand generation or brand marketing — benefits from an account-based approach.” Scott Stedman in Why B2B CMOs are frustrated with ABM platforms.
  • “As B2B marketing continues to evolve, staying ahead means being open to fresh approaches and platforms. Whether it’s leveraging untapped tools like Reddit, YouTube or TikTok or fine-tuning your strategy with a solid media plan, success comes from smart experimentation.” Andrea Cruz in Maximizing your B2B paid media ROI with alternative platforms
 

From Search Engine Land