At last week’s Brighton SEO conference, Helen Pollitt, Head of SEO at Reflect Digital, presented a highly accessible introduction to technical SEO for beginners, packed with tips to get you started on your first SEO audit.
A Marketer's Guide to Chatbots Our new best practice report will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. You'll also get guidance on the best way to implement a chatbot and explore future developments in this area.
Maximising the ROI of Digital Marketing Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments are required for success.
