Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. Could there be a better way? 

At this exclusive webinar, best-selling author and Wharton marketing professor Jonah Berger will supply the answer. He will share insights from his new book—The Catalyst—which introduces a revolutionary approach to change.