🎛️ How to choose the right martech vendor

Back in the days of mainframes and mastodons, people said, “Nobody ever got fired for buying IBM.” Big Blue’s size and ubiquity made it the safe choice for business IT. Things have changed quite a bit since then (to put it mildly). Technological evolution has resulted in solutions for nearly every niche in the business ecosystem.

Now martech buyers are confronted with a huge number of vendors for practically every use case. Is it better to go with someone big and established or small and targeted? Steve Petersen has a post today laying out how to answer that question.

And speaking of technology, please consider taking our 2024 MarTech Replacement Survey. It only takes a couple of minutes and it helps us help you.

Constantine von Hoffman
Managing Editor

Marketing technology

Big players vs. niche specialists: Choosing your martech vendors

Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business.

Search marketing

Google: Audience focus, content quality are still the keys to SEO

Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.

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Generating lower-funnel leads: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads.

Customer experience

The autonomous marketing revolution: Navigating the new frontier of brand engagement

Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.

MarTech webinar

The personalization framework: Building blocks for exceptional customer experiences

With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?

Marketing technology

How marketers can help boost martech utilization

Practical steps to boost martech utilization and streamline operations for improved performance and efficiency.

Digital transformation

My stack is bigger than your stack, so what?

Martech stacks must be judged by effectiveness, not size.

Customer loyalty

2024 State of Loyalty Report

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

B2B marketing

B2B marketers say improving data quality is top priority

Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.

Online survey

Have you replaced part of your martech stack in the last 12 months?

Lead the 2024 martech revolution: Take our quick survey about marketing technology stack management and maintenance. Your insights can help the entire community.

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