Plus: How hotels are adapting to a change in business travel.

TODAY’S HEADLINES – 01.23.2023  
 
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EXTERNAL COMMUNICATIONS

A how-to guide on collaborating with influencers

Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers.


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CAREER LADDER

6 questions with: Lisa Lanspery of Synchrony

We caught up with Lisa Lanspery of Synchrony to learn about what excites her most about the future of communications and the best advice she's ever gotten.


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PR DAILY AWARDS

How The Martin Agency repositioned AXE to vibe with Gen Z consumers

With $0 media spend, the #DogeCan campaign generated 2 billion impressions.


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PR DAILY AWARDS

Announcing PR Daily's 2022 Content Marketing Awards winners

Congratulations to these winners! Read about their winning work.


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DAILY SCOOP

Microsoft lays off 10K, CNET’s error-ridden AI articles and more

Plus: Jan. 6 report underplayed social media’s role.


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SOCIAL MEDIA

How Qdoba stole Chipotle’s viral moment

They moved fast and took advantage of a TikTok trend. But will it pay off?



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BRANDING

The PR archetypes of Super Bowl ads

The comms tactics you’ll see during this year’s commercials.


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DAILY SCOOP

Best Buy cuts rewards program, prices are still on the rise and more

Plus: Twitter announces ‘Verification for Organizations’


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5 new social media features you need to know this week

Updates from TikTok, Twitter, Facebook and Instagram.


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