Enter the transformative power of storytelling at our March 31, 2021 Webinar. Storytelling a communicator's most powerful tool to rebuild trust—and cascade vision and purpose in trying times. It brings your mission to life and gives your message personality. It uplifts, informs and inspires—whether you're talking to employees, pitching the press, posting to social media or advising action to your teams. |
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Speakers you’ll hear from: |
| Miri Rodriguez Storyteller and Head of Global Internship Program Microsoft |
| Chloe Louvouezo Communications Officer, D&I Advocate Bill and Melinda Gates Foundation |
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| Anthony Quintano Manager, Visual Storytelling TD Bank |
| Rick Parkill Founder and Director, Brand Storytelling Network Sundance Film Festival |
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You’ll learn the following during this webinar: |
- Ways to express empathy and compassion through storytelling
- Case studies: Brand storytelling lessons from inspiring YouTube videos and award-wining short films from KitchenAid, Lyft, REI, Corona and AirBnB
- Top storytelling trends and tools for 2021 (from new video channels to podcasts and audio storytelling apps like Clubhouse)
- 8 most common storytelling structures and how to design your own
- Emotional hot buttons: How to speak to the heart, not the head
- Inclusive storytelling and why it matters beyond DEI programs
- Integrated storytelling: Insights for telling your story visually—on your intranet and social media apps like TikTok
- How to create a brand with purpose through storytelling
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Join us on March 31, 2021, to plan, create, and publish purpose-driven stories that rebuild trust, move audiences and create deeper bonds when connection mattes more than ever. |
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If you have any questions or would like to register by phone, contact Shallonb@ragan.com; 800-878-5331. |
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