Average is a pretty polarizing word. But it doesn’t have to mean mediocre. It can define something far more powerful: mass behavior and the inertia of culture. And it can inspire content that pushes boundaries and achieves scale. That’s why Maggie Windsor Gross from Heat, a creative agency powered by Deloitte Digital, created “Understanding Average,” a groundbreaking research series.

Attend this webinar where she’ll share some of the most compelling findings exploring how average Americans are impacted by cultural phenomena—from hashtags to superfoods.