The customer feedback conundrum: Everyone wants to get it, no one wants to give it. When was the last time you responded to an email asking for feedback from a business? Never, maybe? This is pretty true for nearly everyone. Kath Pay has some suggestions and examples that will help you get a much better response rate.

It’s Black History Month and there are a lot of marketing efforts celebrating it and bringing attention to Black creators. This is a very good thing when it is done right. However, it is very easy to do it wrong. Today we have a post detailing the big problems in one very small image and what can be done about them.

Constantine von Hoffman
Managing Editor

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Email marketing

Why it’s time to rethink your feedback emails and how to do it right

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Use these tips to create more effective email surveys and review requests your customers will want to open and complete.

Diversity and inclusion in marketing

Black History Month: The mistakes waiting to be made

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Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield.

B2B marketing

Can a programmatic approach bring efficiency, savings to B2B lead gen?

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B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done.

Marketing artificial intelligence (AI)

How to protect against and benefit from generative AI hallucinations

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As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.

MarTech buyer's guides

New for 2024! Guide to identity resolution platforms

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As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages, creating more profitable customer journeys.

Learn more.

Marketing technology

Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

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Get an overview of the latest Marketo updates and understand their impact on your business.

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Digital advertising

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

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Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns.

Email marketing

What you need to know about Google and Yahoo’s new inbox privacy protections

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It’s easy to get caught up in all the noise about what Google and Yahoo’s February 2024 changes mean. Get up-to-speed and ensure your emails make it to the inbox.

Diversity and inclusion in marketing

By the numbers: Diversity and inclusion are good business

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Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.

Live and on-demand

Join thousands of marketers at MarTech for free

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Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20.

Preview the agenda

From Search Engine Land