How does a business ensure Google positions its listing in this most profitable real estate? One of the leading factors is a tool called Google My Business. When someone in your area searches for a local service, such as "pizza in Modesto, CA," Google quickly weighs all of the information it knows about those search terms and populates a curated list of businesses meeting those requirements on the customer's screen.

This guide outlines everything you need to know about Google My Business—how you can harness its unparalleled strength to generate more website traffic, bolster your reputation, and kick off a new day of explosive growth for your business.

Podium's suite of messaging tools provides a convenient way for businesses to have that one-to-one communication, collect reviews, request payments, and more with customers on the medium that they prefer—text message.