WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 25, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Oct 25. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Millennials lead the way when it comes to calling it quits at car dealerships, where employee turnover has been a chronic issue. A study offers some remedies.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

2.

Check out our chart showing U.S. light vehicle sales and inventory forecast by company.

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3.

If someone has an “orange” euro-personality (as determined by Nissan’s personality determinations) why are they buying a gray car?

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.

4.

The American International Automobile Dealers Assn.’s chairman tells why the auto industry needs NAFTA. “You don’t change the game in the middle of a comeback.”

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5.

Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...