Co-op transactions: Unmasking hidden discrimination | How to deal with this ethical catch-22 | Breaking down how to create a sales strategy
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November 8, 2023
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Bias is difficult to discern in any failed bid for a property, but when a co-op board is involved, the circumstances around a rejection are downright murky. Here's what you can do to bring more transparency.
Full Story: REALTOR® Magazine (11/6) 
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Best Practices in Sales & Marketing
How can you branch into commercial real estate when the Code requires you to tell prospects about your lack of experience?
Full Story: REALTOR® Magazine (10/18) 
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Not only is it important to have salespeople who can adapt their communication style to mirror customer language and create positive associations with the brand, but they need continuous training as well, writes Daniel Hails. But before companies can start training or coaching the sales team, they should figure out their sales goals, their unique selling angle and how they want to reach customers, Hails notes.
Full Story: People Development Network (11/4) 
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How to make mundane work more playful
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Creativity is a muscle not everyone exercises at work, but by incorporating more playfulness into work, employees can problem solve and brainstorm with more imagination. While play can bring people together, Michelle Lee, partner at IDEO Play Lab, reminds that there needs to be a certain degree of psychological safety within company culture for this method to be successful.
Full Story: WorkLife (11/3) 
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Real Estate Trends
Dana Koch of the Corcoran Group is the listing agent for this $36.5 million Palm Beach, Fla., estate. The property is in the vicinity of Mar-a-Lago.
Full Story: The Wall Street Journal (11/7) 
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In the Las Vegas Valley, home sale prices have continued to rise with listings experiencing a significant drop, leading to a unique situation where prices are increasing despite a slowdown in demand and a decrease in the total number of homes sold.
Full Story: Las Vegas Review-Journal (tiered subscription model) (11/7) 
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AI Tools for Real Estate Agents
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What is AI's role in Real Estate?
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Data shows that phone calls are the richest lead source
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Business Wellness
What warrants a meeting with the business banker?
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Companies in the midst of expansion, industrywide market shifts or succession planning should schedule a meeting with their business bankers, writes Adam McDiarmid, president of small to medium business at UMB Bank. In addition, McDiarmid notes that general financial checkups and fraud concerns should trigger a banker connection.
Full Story: ColoradoBiz Magazine (10/2023) 
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News from NAR
The broker from Wichita, Kan., who died Nov. 2, led the association during a milestone in fair housing history.
Full Story: REALTOR® Magazine (11/8) 
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Fair & Equitable Housing
Developer Cody Bjugan calls for a cooperative approach to helping alleviate the housing shortage in communities. "Creating a consortium of professionals dedicated to addressing the housing crisis can allow leaders to leverage collective expertise to innovate and implement sustainable solutions," he writes.
Full Story: Forbes (tiered subscription model) (11/7) 
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Legislation & Regulation
There may be challenges related to refinancing the commercial real estate loans that are scheduled to come due in the next few years, says Bill Rudin, CEO of Rudin Management. However, it's important to remember that each sector is different, Rudin says, noting that multifamily properties and high-quality commercial buildings are in good shape. Rudin also discusses the need for conversions and the demand for urban living.
Full Story: CNBC (11/6) 
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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