Jun 28, 2023

Good morning, Marketer, are you ready for GA4?

There’s nothing like a deadline to make people pay attention. Right now the marketing deadline getting the most attention is the sunsetting of Universal Analytics on Saturday. According to Google Trends search interest in its replacement, Google Analytics 4 (GA4), is at an all-time high right now.

It’s likely that most UA users will take the path of least resistance to GA4. However, is that the right choice? To help you answer that, we’ve put together a guide on how to determine if you have the right web analytics program.

Constantine von Hoffman,
Managing Editor

B2B marketing

The 7 B2B website essentials: What customers want

B2B-website-essentials-What-customers-want-from-your-website

In this fast-moving world, it's time to rethink your B2B website, from the strategic to the tactical. Here's what yours must have.

Google Analytics 4 (GA4)

How to decide if GA4 is right for you

Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here's a guide to determining that.

Marketing artificial intelligence (AI)

Snowflake and Nvidia partner to provide companies with generative AI apps

AI-artificial-intelligence-shutterstock_651441421

Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data.

Performance marketing

Marketing Attribution 101

Make sure your search optimization and marketing activities are delivering maximum return on investment.

Marketing automation

6 marketing automation use cases where AI can help with data quality

Will AI help address age-old marketing issues or just add more complexity?

Content marketing

A B2B marketer’s guide to long-form content

Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales.

Advertising

Create successful digital advertising campaigns with this essential checklist

This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign.

Google Analytics 4 (GA4)