In previous articles we have discussed the benefits of Marketing Automation. In this article, we take a closer look at how to design the perfect Marketing Automation flow, to suit your business.

The process of identifying how Marketing Automation can help can be a daunting task. Often, it is a task that is neglected within a company. And when assigned, it falls into the hands of a marketing assistant. The marketing assistant then has the mind-boggling experience of trying to define the gaps within the company’s processes. However, these gaps can be bridged with the use of Marketing Automation.