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MarketingSherpa. Best of the Week. Sherpa's Top Stories Chosen by Your Peers.

MarketingSherpa's Audience Favorites from January 8 – January 12

An Inside Look at Dell EMC's Framework for Scaling Its Successful Content Strategies Across a Global Enterprise

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Customers as Value-Creating Partners, Not Just Value-Extraction Targets

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How SAP Mapped Buyer Journeys for 19 Industries to Build More than $23 Million of Marketing-generated Pipeline

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Free 22-Page Guide: Create higher-converting copy for your ads, emails and websites

Based on 20 years of research, this guide provides you with tactical tools and detailed examples to assess and optimize your ad, email and website campaigns. It also provides a step-by-step process to support the experimentation and discovery of what works (and does not) for your prospects.
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