Co-create content with sellers to get it right the first time -

Hi John,

Most companies want to improve sales and marketing alignment, but few teams are able to make this achievement. In fact, only 20% of content created by marketers is actually used by sellers, according to American Marketing Association research.

All too often, B2B sales and marketing are united in their goals but divided in practice. They are cases where content misses the mark, can’t be found, or works but isn’t scalable—creating a waste of time and resources that’s then accepted as the status quo.

Register here for "How to Create Content that B2B Sellers Love (and Use)," presented by Allego, and learn:

• The primary reasons why sales and marketing alignment is so difficult
• How B2B marketers and sales can co-create content to ensure what’s developed is impactful
• Why content management is still critical, but a focus on content activation is overdue
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Thursday, November 18 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Allego.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in B2B sales content. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com