In this video replay, Flint McGlaughlin, managing director of MECLABS Institute, gives messaging strategies for presenting incentives and explains how you can identify the best incentive for your offer by using the MECLABS Perceived Value Differential Heuristic. He shows how to apply it with step-by-step instructions and examples.

You can learn what customers want by conducting experiments on real-life customer decisions using A/B testing. You can also use questionnaires, site search analysis and more. Read on for five examples from a bank, a comparison site, a translation service and two different jewelers.

Effective marketing isn’t trickery, it’s candor. What you’re intending to do every day in marketing is create satisfied customers by helping them make the best choices for themselves. Aside from the moral and ideological reasons to be a decent human, here is the realpolitik justification.

Get 21 key charts and tools developed through extensive customer research with startups and organizations as large as The New York Times, Verizon Wireless and Expedia.

Inside this kit:

• 3 vital conversion heuristics
• 3-part formula for display ads
• 4-part framework for building Value Props
• Concise overview of our Research Program
• A simple tool to maximize email results
• 9 examples from Rigorous Case Studies

• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines
• 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
• The MECLABS Value Proposition Toolbox
• MarketingSwipe File Bundle
  Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• Email Marketing: Bundle of 6 checklists to optimize your email marketing