WardsAuto Dealer 5
WardsAuto Dealer 5
 

DECEMBER 22, 2017

Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Dec. 22. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

What dealership wouldn’t like to do 13 months of business in 12 months? This sounds impossible, but WardsAuto IdeaXchange columnist tells how to do it.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

2.

A startup company works with dealers and lenders to provide lickety-split auto loan offers.

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3.

Could longer-term loans signal changing consumer preferences towards vehicle subscription plans? An auto analyst looks into that in a WardsAuto Industry Voices column.

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The auto landscape is changing — how can you grow your pipeline and secure your future? This colorful report uses real data from brands like Honda, Tesla and Mazda to help marketers identify unique audiences earlier, nurture brand value, and target high-value segments more competitively. Download Free Auto Report Here.

4.

Will 2018 will be the year of the electric vehicle? Some people think so.

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5.

Now for the latest dealer news from  CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...