At Simon Data, we’ve witnessed the effect that smarter, more advanced personalization can have on a brand’s bottom line — from increasing revenue and LTV to lowering acquisition costs and optimizing ad spend.

To learn how marketers at brands like JetBlue, ASOS, BarkBox, Bombas, and Tripadvisor are approaching advanced personalization and segmentation, download our advanced personalization strategy playbook.

In it, you’ll find:

• A strategic framework to ensure customer-centric personalization
• A list of 33+ customer and data questions to help shape your segmentation strategy
• A working template to plan and prioritize your next personalization campaigns