Good morning, Marketer, and how can you really be sure it’s the right time to engage a customer?

First, marketers need to let go of archaic strategies. They might have worked once upon a time. But customer behavior has changed.

For email, which has been around for ages, but remains a fantastic source of ROI, the old ways won’t work. According to Ryan Phelan, at our recent conference, marketers need to adapt the structure and timing of email engagement to the customer’s changing needs.

He calls for a switch from a lifecycle framework to more of an always-on touchpoint-based approach. Instead of trying to force customers into an outdated strategy, make it possible to learn from the discovery and buying behaviors that they engage in now.

Chris Wood,
Editor

How to drive email innovation with programmatic coverage

With so many customer touchpoints, email marketers need automated solutions to meet their needs.

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Will Elon Musk make drastic changes at Twitter?

Some say he is unlikely to do anything to jeopardize the value of his new acquisition.

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You’re interested in ABM but what will it cost?

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment?

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The deprecation of Google Analytics (as we’ve known it)

GA4 is the solution for the internet now, not the internet from a decade ago.

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Join Salesforce for "Top Data and Analytics Trends for the Digital-First Marketer"

Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join this webinar where we unpack how data has become central to marketing success and learn how marketers are adapting to a privacy-focused data ecosystem, the role of data in marketing-led growth and customer experiences, and trends in cross-channel marketing and analytics.

RSVP today!

Irrelevant marketing has consumers turning off brands

The top offender is content selling them a product they just purchased.

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Samsung Ads launches full-service offering Total Media Solution

Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.

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Become a master of MarTech

Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable.

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Shorts

Quote of the day. “I hope that even my worst critics remain on Twitter, because that is what free speech means.” Elon Musk, CEO Tesla and SpaceX

From Search Engine Land

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