The Daily Scoop: Twitter rebrands to X, ‘the everything app’

Plus: David Letterman bags groceries, “Barbie” movie rakes in millions as pink mania continues.

5 steps for editing generative AI content

Give your AI tinman a beating heart.

Keeping employees engaged and business moving during summer

Comms can be a conduit for building culture and keeping morale high during slower seasons.

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Pitching tips from journalists with NPR and The Hill

Is phone pitching dead?

The Daily Scoop: About that ‘looming recession’…

Plus: Netflix adds subscribers after password crackdown and companies (and employees) are caught in the middle of affirmative action hiring.

To master ChatGPT, practice not using it at all

A guide for PR pros. 

The Daily Scoop: Taco Tuesday lawsuit ends with a charity challenge

Plus: Politico’s editorial shakeup, Threads follows in Twitter’s footsteps (again).

Fragmented channels, selective tune out: The state of media today

The Reuters Institute's Digital News Report 2023 sheds light on a difficult media environment.

How to make any executive a corporate celebrity

In a culture of personality, corporate spokespeople need to be celebrities — not just expert talking heads.

The Daily Scoop: Deepfakes and misinformation are growing. Here’s how to fight back.

Plus: Disney talks attendance drop, some Americans don’t mind “woke” companies.

When it’s OK to ignore your style guide

Style guides are great -- but flexibility is key.