Hi eMarketer Reader,

The universe of traditional pay TV households (like cable and satellite) is shrinking due to a massive rise in the universe of cord-cutters and cord-nevers. By 2024, eMarketer predicts that non-pay TV households will exceed the universe of linear pay TV households for the first time.

Learn how A+E Networks is empowering their advertisers to effectively reach their audience across platforms. Join us as Ethan Heftman, senior vice president, advanced advertising and digital sales of A+E Networks, discusses these industry trends and more with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.

Please reserve your seat to watch the stream on Thursday, May 20 at 2pm ET.

This eMarketer One-on-One is sponsored content from A+E Networks.

Sincerely,
eMarketer Editors

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