How to effectively use a customer management system | Does the requirement to use a written agreement before showings apply to commercial transactions? | How simple technology can streamline your business
Created for newsletter@newslettercollector.com |  Web Version
May 2, 2024
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Juggling clients' details, listings and appointments is a full-time job. A CRM can make these tasks easier, but you have to explore all of its features. Here's what you should pay attention to.
Full Story: REALTOR® Magazine/The Lounge (4/24) 
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Your 2024 Listing Presentation
When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home.
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Settlement Answers
Does the requirement to use a written agreement before showings apply to commercial transactions?
No. The settlement and the required practice changes are focused on residential, not commercial, transactions and leases.

The changes also do not apply to a commercial broker who is a REALTOR® and has access to an MLS but is showing a property on CIE or another platform that is not associated with an MLS. Get more facts about NAR's proposed settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
See how one broker is using a .realtor™ web domain to revolutionize his digital marketing.
Full Story: REALTOR® Magazine (5/1) 
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After 20 years in urban education, Camilla Ferebee is now CEO of Ferebee Scholastics and an education leadership coach who believes resilience paves the path through challenges and authenticity underpins everything for a leader. Ferebee, who offers five tips for creating a culture of authenticity, learned a vital lesson early on: "I could not expect me in everyone else. I had to accept that we were all different, and those differences were what was going to make us better."
Full Story: Medium (tiered subscription model)/Authority Magazine (4/30) 
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Meta offers influencers up to $5K to use Threads app
(SOPA Images/Getty Images)
Meta has launched an invite-only program that will pay influencers and popular content creators up to $5,000 to create profiles on its Threads app and post content that gets at least 10,000 views. The app, which competes with X (formerly Twitter), is less than a year old but boasted an estimated 28 million daily active users on average in April—more than X's 22 million in April.
Full Story: MediaPost Communications (free registration) (4/29) 
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Real Estate Trends
An outdoor kitchen enhances a home's value and functionality and can range from simple barbecue setups in small yards to elaborate garden bars in larger spaces, particularly in climates suitable for outdoor enjoyment most of the year. Texas-based designer Shelagh Conway notes that extending the kitchen and dining area outdoors is highly desirable for those seeking a "connection with nature."
Full Story: Livingetc (5/1) 
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Technology & Innovations
The American Council for an Energy-Efficient Economy points out that a third of the 93 million houses in the U.S. are more than a half-century old, built far before modern energy codes were enacted. A recent webinar focused on what home energy upgrades might be attractive to owners, including HVAC units, water heaters and applicances.
Full Story: Electrical Contractor (4/29) 
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Fair & Equitable Housing
Fair housing forms the cornerstone of a thriving society, providing more than just shelter. It opens doors to opportunities and a brighter future, as emphasized in a recent Facebook post by the city of St. Louis Park, Minn. Highlighting the broader impact, the post notes that fair and stable housing leads to positive outcomes in education, community inclusivity and health.
Full Story: Hoodline (5/1) 
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Legislation & Regulation
Representatives from the commercial real estate industry testified at a House committee hearing on Tuesday about the legislative solutions that could aid the sector. These included changes to tax rules that would encourage equity infusions to help restructure maturing loans, federal subsidies that would spur more conversions to housing and incentives for local governments to update land-use policies, and making the Department of Housing and Urban Development more borrower-friendly.
Full Story: MarketWatch (tiered subscription model) (4/30) 
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An analysis by Risk Quantum of 4,641 financial institutions shows over 10% have concentration thresholds in commercial real estate loans that are large enough to lead to increased regulatory scrutiny. The analysis notes that the sheer size of the industry complicates the regulators' efforts to identify the most vulnerable entities.
Full Story: Risk (subscription required) (4/30) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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