Your digital marketing can only be successful if built on a strong foundation of accurate email data. Consumers can't respond to the messages you're sending them if they never see them in the first place. Even the most relevant, timely, and compelling emails can be wasted, and mailing to undeliverable addresses, spam traps, and complainers will land you in the junk folder and possibly blocked entirely. Email Validation for Improved Deliverability and Marketing Results provides you insight on the value of email validation and how and when to effectively use it. Successfully implementing a validation strategy into your marketing stack reduces bounce rates, increases deliverability, improves conversion rates, and produces positive marketing ROI.
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