Your email marketing program is only as successful as the number of subscribers who see and respond to the messages you send. Even the most relevant, timely and compelling emails are wasted if your subscribers never read them—and mailing to undeliverable addresses, spam traps, and people who complain about your messages can cause your emails to go to the junk folder or even get blocked entirely.
Our Email Validation for Improved Deliverability and Marketing Results white paper provides the reader with insight on the value of email validation and how and when to effectively use it. Successfully implementing an email validation strategy into your marketing outreach not only reduces bounce rates and increases deliverability, but it also lowers mailing costs, improves conversion rates and produces positive marketing ROI.