Dear John,

Nonprofit leaders often focus on white supporters and overlook donors of color who would give more if asked. That can be a costly mistake. Roughly 14 percent of millionaires are people of color, and that number will likely grow as the country’s demographics continue to change.

While many fundraisers want to better reach donors of diverse backgrounds, they often don’t know how to start.

Join the Chronicle of Philanthropy for the webinar, Steps to Take to Diversify Your Donors, on Thursday, February 25, at 2 PM ET, for a conversation with three experts that will explore why — and how — to focus on building a broader base of support:
You’ll learn what needs to be in place before your nonprofit seeks donors of color and how to engage these supporters in meaningful ways and inspire generous gifts over time.

Register today to get the early-bird rate.

This webinar is worth 1.25 CFRE credits.

Sincerely,

Emily Haynes
Staff Writer
Chronicle of Philanthropy
1255 Twenty-Third St. NW
Washington, DC 20037

Unsubscribe  |  Privacy Policy