As fundamental changes to the advertising industry are fast approaching, the need for innovative, intelligent and impactful targeting is top of mind. Contextual targeting is one method brands are using, with contextually engaged consumers being 2.5x more interested than those without any targeting attached.

In an effort to decipher if consumers are more likely to be receptive to specific product categories and feel positive about them if those ads are contextually-targeted, Seedtag partnered with Nielsen to analyze the halo effect on consumers immersed in relevant content of their choice. Download this new report from Seedtag to learn:

Why category interest is so important as consumers demand more privacy-compliant personalization
How serving contextually targeted ads positively affects consumers’ future actions
What products and categories can benefit most from contextual strategies