FineArtViews - The AMP Newsletter


Hi There,


There is so much more to email marketing than just simply sending newsletters. The most important aspect is to be sure that your readers are actually reading your emails.


In the article below, Jenn Totten, Editor and Email Marketing Manager for FineArtViews has pulled some key information from our recent AMP (Art Marketing Program) webinar, How to Ensure Your Marketing Emails Reach Your Audience. The article provides 6 potential email blockers and how you can be sure that your emails are landing in your readers inbox.


At FASO, our members have access to regular AMP webinars that provide incredibly valuable information that can be used to market and sell their art. Click here to sign-up for your free trial today!


Don't forget to send in your questions so they can be answered in an upcoming newsletter!


By the way, for my latest thoughts on art marketing, posted daily, please follow me on Twitter.


I sure hope you're enjoying FineArtViews. If you are and want to support us, we'd sure be appreciative if you'd forward this newsletter to a friend or colleague with an invitation to subscribe at this link: https://boldbrush.com/fav/?campaign=ref-intro


Enjoy,

Clint Watson




Sending regular, quality email marketing newsletters can be a big undertaking, especially when you want to focus your time and energy in the studio. It's so important to consistently engage with your readers and provide them with content that they look forward to reading, so they continue to open and read your newsletters in the future.


There are so many nitty-gritty details that go into not only crafting the perfect newsletter but making sure that each newsletter you send lands in the inbox of every single reader on your list.



Email newsletter systems recognize mass emails and if you're not careful, your email could end up not even making it to the intended reader.


Below are 6 ways that you can ensure your emails reach your intended audience and have the best chance of landing in your readers inbox.



1. Get Explicit Permission to Add Users to Your Email List


Always make sure that you are getting explicit permissions from the user to add them to your email marketing list. Instead of adding them to the list yourself, require that they subscribe themselves through your email newsletter sign-up form.


Go even further and require your new subscribers to verify their subscription. This is also known as double opt-in and is a great way to keep your email list uncluttered of email addresses that are unused.



2. Include an Unsubscribe Option in Every Email


The CAN-SPAM Act requires that every marketing email must contain a way for the reader to unsubscribe from your emails.


Make sure that the unsubscribe link is visible to the reader so that they do not need to go digging through the email in order to find it.



3. Remove or Reengage people on your list who do not open your emails after 3 months.


Before you just stop sending your emails to readers that have not opened an email within a 3-month time span, send one final personal email to them to be sure that they do not want to continue receiving your newsletters.


In this email, you can ask them why they haven't opened your emails, whether or not they're still interested and confirm that they'd like you to remove them from your list.


Send this final email from your personal inbox to ensure that it ends up in their inbox.


If they do want to continue to receive your marketing emails, simply keep them on your email list and thank them for following up with you. If they ask you to stop sending them your marketing emails, remove them from your list and thank them for their feedback.



4. Stop sending emails from a free email address (like Gmail, Hotmail, AOL, etc)


Always send your marketing emails from a branded email address - like editor@fineartviews.com for example.


Match your branded email address to your website address. This will not only enhance your overall credibility but will provide you with the best results in terms of email deliverability, open rates and click-through rates.



5. Include Your Name in your Newsletter Settings


If you scroll through your inbox right now, your emails will likely show an individual or company brand name.


Using your name in place of your email address will increase that chance that your email will be opened and read because people tend to open emails from people they personally know.



This will give you a consistent name and email address for all of your email marketing newsletters which will continue to improve your overall deliverability as your readers continue to add you to their email address book.



6. Focus On Creating Engaging Subject Lines


Your subject line is the first impression that your readers will have of your email. In other words, it will determine whether your email is opened.


Most people focus their subject line on them, for example "Join Me at My Upcoming Exhibit". Instead, try "Enjoy an Evening Filled with Great Food and Conversation".


Use your subject line to convey the value that your readers will gain by opening and reading your email.


Until next time,


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Jenn Totten

Editor & Email Marketing Manager

BoldBrush



PS - This is Clint again. I hope you enjoyed Jenn's article on the ways you can personalize your email marketing. For more on email marketing, click here to register for the Magic Formula for Creating Engaging Emails that Grow Your Art Sales webinar on June 16 at 12:00 PM ET / 11:00 AM CT / 10:00 AM MT / 9:00 AM PT.



PPS - If you like our newsletter and want to support it, would you do us a simple favor? Simply forward this newsletter to a friend or colleague with an invitation to subscribe right here: https://boldbrush.com/fav/?campaign=ref-ps







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fineartviews.com
FineArtViews by BoldBrush
PO Box 700534
San Antonio, TX 78270
USA

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