How to execute a media tour; How to talk about Hurricane Florence; A guide to Facebook ad placement; Tips for staying anonymous; and more

Top stories for 09.12.18

Media Relations
8 tips for making the most of a media tour

Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.

	Crisis Response Communicators get creative to warn about Hurricane Florence The vast storm is bearing down on the East Coast, forcing evacuations and disrupting travel plans. Here’s how communicators are warning their audiences about the incoming danger.

	Social Media Infographic: Which Facebook ad placements are best for your goals? The social media titan offers plenty of advertising options, but which make sense for your organization? Consider insights from this guide before planning your marketing campaigns.

	Media Relations How to remain an anonymous source The recent anonymous op-ed in The New York Times has many asking just how secure an identity is—especially when reporting bombshell news. Here’s how to keep your name out of the headlines.

	Virtual Summit Alert Power up your PR prose with help from these experts Discover how to write stronger pitches and press releases that earn you better news coverage.

	Marketing 8 branding tips to close out 2018 As PR and marketing pros enter the final quarter of the year, many are looking for a big push to reach the holidays on a high note. Here are some things to keep in mind.

	Awards Does your content marketing reign supreme? Show it off. Enter PR Daily’s 2018 Content Marketing Awards by Sept. 12.

	From the Archives 9 ways PR pros can increase their skill sets You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow.

	Social Media Snapchat projects calm after strategy officer’s exit The platform has shed many users after an ill-conceived redesign and rival Instagram’s rising popularity. Now Imran Khan is moving on—and the company is trying not to spook investors.

	Webinar Alert Free webinar: What Glassdoor data reveals about your employee comms Discover how your employee communication strategy affects your organization’s culture, turnover rate and Glassdoor ratings.

	Social Media Organizations post remembrances on social media for 9/11 Americans have taken to Twitter and Facebook to share messages of mourning and resilience in memory of victims of the coordinated terrorist attacks that killed 2,996 people.

	Media Relations Why you should scrap your media list New journalists and media outlets spring up every day and your media list could be outdated before your finish typing it up. Here’s how you should find media contacts.

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