Move over, ad tech. Marketing technology (or "mar tech") is the hot new arena for digital marketers and powers the deep pipes of technology and data brands use to make business decisions. It's also one of the most complex and confusing areas for brands to navigate, and a lot of buzzwords and jargon are thrown...
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Digital & Tech Daily
August 03, 2017
Today's top news for digital marketers
Analyst lays them out in layman’s terms
By Lauren Johnson
Move over, ad tech. Marketing technology (or "mar tech") is the hot new arena for digital marketers and powers the deep pipes of technology and data brands use to make business decisions. It's also one of the most complex and confusing areas for brands to navigate, and a lot of buzzwords and jargon are thrown...
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The feature is celebrating its first birthday today
By Marty Swant
Promoted Content by AppNexus
Ten years in, it’s time to clean up RTB
Dennis Buchheim replaces Alanna Gombert in the role
By Marty Swant
News Feed will be updated to prioritize stories that load quickly on mobile at the expense of those that take longer
By David Cohen
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