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Top stories for 11.21.18

Marketing
3 tactics that are essential for PR success in 2019
3 tactics that are essential for PR success in 2019'

Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.

9 Thanksgiving lessons from early mentors Holiday PR
9 Thanksgiving lessons from early mentors
These writers, editors and communicators got us started in our careers. Let’s raise a toast to them on this national celebration of gratitude.
 
 
5 key metrics to assess your earned media success PR Measurement
5 key metrics to assess your earned media success
Some of these gauges, such as formulating article quality scores, require a bit of hard work, but at least you’ll garner viable data so your subsequent work will show significant ROI.
 
 
Infographic: How to use LinkedIn to increase conversions Marketing
Infographic: How to use LinkedIn to increase conversions
Finding and engaging with relevant audiences on the platform and delivering quality content can benefit your organization’s bottom line. This guide offers insight.
 
 
4 punctuation marks that are tired of being misused Writing & Editing
4 punctuation marks that are tired of being misused
Give them the justice they deserve with this free download filled with easy-to-remember tips.
 
 
Instagram cracks down on fake followers Social Media
Instagram cracks down on fake followers
The platform is removing ‘inauthentic’ fans and post engagement, warning users that use third-party tools to inflate profile statistics.
 
 
Earn recognition for your B2B campaign, event, annual report or blog Awards
Earn recognition for your B2B campaign, event, annual report or blog
Ragan’s 2018 PR Daily Awards are open now. Enter by the extended deadline on Nov. 30.
 
 
How to boost PR measurement through benchmarking PR Measurement
How to boost PR measurement through benchmarking
It’s essential to measure yourself against consistent standards. Find out the benefits of benchmarking to your organization, brands and campaigns.
 
 
Why your guest post or news pitch was rejected Pitching
Why your guest post or news pitch was rejected
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
 
 
Why you don’t need a bigger training budget Communications Training
Why you don’t need a bigger training budget
See how even the smallest comms teams are getting robust training without breaking the bank.
 
 
How to use your PR background at Thanksgiving From the Archives
How to use your PR background at Thanksgiving
Your next crisis might be more personal in nature. Here is how your crisis communications background can be a benefit during the holidays.
 
 
Nissan apologizes after executive misconduct hits stock price Apologies
Nissan apologizes after executive misconduct hits stock price
The automaker group offered a mea culpa after chairman Carlos Ghosn was arrested by Japanese authorities for financial crimes. The company promised to cooperate with authorities.
 
 

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