| You may be tired of hearing that AI is changing everything (I know I am), but that doesnât make it less true. One thing itâs changing is web traffic. If youâve seen a dip in organic search traffic or a rise in unexplained direct visits, ChatGPT, Gemini, Perplexity, and others are likely to blame. As Alan Kânecht explains, the traffic may still be there, but AI is categorizing it differently, causing your analytics to miss it. He has a deep dive into why this is happening and what you can do about it. Marketing tools are like streaming video shows: There are so many that itâs impossible to see all the good ones. To that end, Jessica Foster compiled a list of her favorite over-looked content marketing tools and features. Constantine von Hoffman
Managing Editor | 