The programmatic manifesto Programmatic is firmly in the trough of disappointment, beset by problems of fraud, bots, viewability and ad blocking. But it's also the future. Fixing programmatic will entail transparency, quality over quantity, client control - and treating people like humans, not "users." | |
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Comment on FT's website goes viral after Brexit vote There's a comment on the Financial Times' website that's getting a lot of attention. A reader named "Nicholas" channels young people's anger over the older people that voted to leave the E.U. without realizing the implications. | |
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This hack brings 'screenshot commerce' to Snapchat PopSugar's CEO Brian Sugar thinks he's found one that could open the door to commerce on Snapchat and finally introduce a way to make money through the app. Sugar built an e-commerce app, called Emoticode, which is a companion app to Snapchat. | |
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How to tell if you're a 'thought leader' When others zig, do you zag? Or, when they zag, do you zig? When others retreat, do you fight? When others take the high road, do you take the low road? When others get down from the ledge, do you jump? "Risk" isn't in a thought leader's vocabulary. | |
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