Struggling with paid social campaigns? Then you need to review these three things immediately: your creative, your targeting and your landing page. Problems with any or all of them mean you’re throwing money away. 

Fortunately, Stephanie Trovato is here to offer solutions to your paid social problems.

Speaking of paid social, we’ve updated our page on marketing on LinkedIn because it’s released new tools like a conversion API and attribution reports.

Finally, if there’s one thing you need to get done this week, it’s grabbing your free pass to the online MarTech Conference. Check out the sessions, sign up, then you can personalize your agenda.

Mike Pastore
Editorial Director

 
Watch on Demand: The Future of Digital Content

Digital advertising

3 reasons your paid social ads aren’t converting (and how to fix them)

Social-advertising-example

If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.

Marketing attribution

Unlocking the power of marketing mix modeling solutions

Marketing-analyst-working-on-performance-report

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance.

B2B marketing

Marketing on LinkedIn: What you need to know

mt-WYNTK-white

Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with info on Conversions API and Revenue Attribution Report.

Landing pages

More conversions, less work

Better-results-not-longer-hours

This free eBook reveals how to optimize landing pages, leverage AI-powered tools, and automate conversion strategies to drive better results with less effort.

B2B marketing

Why buying-group marketing beats ABM every time

B2B-buying-group-concept

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.

Transform your marketing strategies with AI

Marketing artificial intelligence (AI)

How to unlock the true potential of AI with adaptive structure

AI-integration-into-marketing-operations

Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.

MarTech webinar

Personalize your marketing without compromising privacy

Join-our-webinar

Join us to explore best practices for responsibly collecting and managing first-party data and building trust with privacy-conscious consumers.

Marketing artificial intelligence (AI)

The top 50 genAI use cases in marketing

Marketing-technology-and-AI

Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.

Free online event

What if one idea could transform your marketing?

Team-alignment-concept

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

Good reads and conversations to help good marketers get better.
 

MarTech research

Surveys and research reports to make you a more-informed marketer
 

What they're saying

  • “The secret to fixing underperforming social ads isn’t increasing the budget. It’s eliminating what’s broken and optimizing what works.” – Stephanie Trovato in 3 reasons your paid social ads aren’t converting (and how to fix them)
  • “By incorporating marketing content — such as webinar invitations or thought leadership — into sales cadences, marketing can use tracking links to connect prospects back to other martech tools. This allows marketing to nurture interested buyers who aren’t ready to book a meeting yet and add them to targeted email or ad campaigns based on their engagement.” – Natalie Jackson in Why marketing should own sales enablement technologies
 

From Search Engine Land