Hi John,
Marketers are adopting new methods to attract customers as unease over cookie deprecation subsides and is replaced with optimism.
Some approaches include embracing owned, first-party data and extending addressability through privacy-compliant, transparent data marketplaces. In fact, over 40% of brands are responding to rising marketing costs by managing audiences and first-party data in paid search, according to Merkle.
Join us for a live Tech-Talk Webinar, featuring HP and ActionIQ. Our guests will share how HP uses a customer data platform (CDP)—combined with proven identity solutions—to grow its community of customers and advocates.
Register here for “A Bright Future Beyond DMPs: How HP’s First-Party Data Is Driving Customer Acquisition,” presented by ActionIQ, to learn how:
- Brands can future-proof their acquisition strategies against changes in the ad landscape
- Leaning into first-party data can enable growth, and what’s needed for successful activation
- Coupling a CDP with identity solutions can improve media performance and streamline tech investments
Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, March 8 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by ActionIQ.
Sincerely,
eMarketer Editors |
