| Sitting in his kitchen - Ian looked at his phone and saw an incoming call from a name he never would have expected… $4 Billion Dollar direct marketing genius, Ron Lynch. Ron is the brain behind mega successful promotions of products you know like OxyClean, GoPro, and the George Foreman Grill. And he was calling Ian personally… “That was the best video I’ve ever seen,” Ron said. Wow. High praise coming from this multibillion-dollar marketing legend. Ian is Ian Stanley of course, my buddy I’ve been telling you about the last few days. And if you’re wondering what video he was talking about it’s the one I mentioned in my email Friday (if you haven’t read it, you need to go back to your inbox and check it out). That video got Ian A LOT of attention. Which is the real point of what I want to tell you. It wasn’t just a profitable ad campaign for Ian… With all that attention came new business, new connections, and new opportunities. Getting massive attention dramatically increased his influence, virtually overnight. Which is part of why he would tell you... “The best thing people can pay you is attention.” Normally when you consider your marketing, you know attention is important. But you may be overlooking just how important. Not even just for your business, but for your life in general. Influence, money, opportunity… Even love and affection… are all uniquely attached to gaining the right people’s attention. You must approach the art of getting people’s attention as a skill which you practice and develop. If no one’s watching your videos… No one’s reading your LinkedIn updates, Facebook posts, or emails… And you can’t get them to keep reading your offer or sit through your VSL... Your marketing is basically useless. You’re just wasting your time, you’ll sell nothing and ultimately your business will fail. If you’re reading this now you’ve probably had mixed success in your marketing… Some stuff that’s done ok, some that’s flopped, and maybe a couple real winners. If that’s the case then that’s fantastic, you just need to keep dialing it up. And even if you’re not having much success yet, the good news is it’s really not hard to start getting better results. The solution when it comes to better marketing and getting more attention is simple: Copy what works. All you need to do is look at what’s working in other people’s marketing and listen to the strategies of those who are having success. When you do this in your marketing you'll be able to see and measure the results much faster than in other areas of business. As you’re aware by now, Ian Stanley has mastered the art of gaining attention and has been crushing it at marketing for years. I recommend following him and watching what he does (he has a ton of free videos on YouTube). I also highly recommend checking out his book: Confessions of a Persuasion Hitman … which is easily one of the best - and funniest - I’ve read to date. The book is filled with the tactics and strategies Ian has used to become one of the top marketers in the world today. His effective copywriting techniques, genius marketing systems, and hilarious antics are responsible for over $100 Million in sales… Which is why he’s highly sought after by many business owners paying him 6-Figures and up to fix their sales funnels. And now you can tap into that same genius by reading his book. Ian has put together a total field guide for effective marketing and copywriting… Showing you what actually works so you can start getting sales at will… Plus revealing the mistakes that have been holding you back and how you can easily fix them. As a guy who went from living in a Santa Cruz trailer park... To making $10k… then $15k… and now $80k+ PER MONTH … Writing sales copy that gets read by millions of people… He knows how to command attention and use it to make money. Since Ian’s my buddy, and recently also gave an impressive presentation at my virtual event… For a short time he’s offering his book to you as my reader at no charge. You can get it here for FREE (just pay shipping) I’ll bet - just like me - you won’t be able to put it down. To your success,
Craig | 
