How to use data to design the best market for your company

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CIO Online Marketing

Dec 20, 2016
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How to get business value by using mobile apps in your marketing

Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems. Read More

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Your Must-Read Stories

How to use data to design the best market for your company
Insight-out: The next generation in customer engagement
7 best industries for content marketing
5 enterprise technologies that will shake things up in 2017

White Paper: Dynatrace

Closing the Customer-Experience Gap with Digital-Performance Management

Digital business accounts for nearly a quarter of the world's economy today, but many organizations still lack a complete view of the digital customer experience they're delivering. That lack of clarity impedes business success. In this report MIT Technology Review describes how DPM can help bridge that gap. Read More

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INSIDER

How to use data to design the best market for your company

Can you use technology to create the market your business wants? Behavioral economics say, ‘yes’ — and thanks to big data it’s about to become a service any business can access. Read More

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Insight-out: The next generation in customer engagement

The new world of insight-driven business enables companies to become active participants in a long-term conversation with customers. Instead of being limited to transactional processes or an omnichannel approach, they can move toward conversations that deliver outcomes. Read More

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7 best industries for content marketing

Content marketing is an incredibly useful marketing strategy, and because of its practicality, almost any business can reap the benefits. The premise is simple; use interesting, unique, in-demand and well-written content to naturally attract more people to your brand and website. Because customers of any business will need at least some information related to that business, there’s demand for content everywhere. However, some industries measurably benefit from content marketing more than others. Read More

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5 enterprise technologies that will shake things up in 2017

You think you have your hands full as an IT pro now? Just wait until blockchain, IoT, augmented and virtual reality, and these other technologies really start to take hold in 2017. Read More

Video/Webcast: Dyn Inc.

The Future of Internet Resiliency

Recent events have made clear the scale, complexity, and (especially) volatility of the internet is on the rise. As enterprises migrate infrastructure and services to the cloud and increase reliance on public internet for internal and external connectivity, DNS's role has expanded. Join this webcast to learn strategies for high-availability at the DNS layer. Read More

8 tips for managing without authority

When it comes to managing indirect reports, there's no substitute for experience. Here’s how two project management veterans have found success.

How to reduce Windows 10's on-disk footprint

Over time, as Windows 10 is patched repeatedly, installer files can become outdated or orphaned and occupy a lot of disk space. Two utilities can help with that.

Ready for action: 6 big ideas in digital transformation

This 49-page report features advice from IT executives at the U.S. Postal Service, Hunter Douglas, Blue Cross Blue Shield, Nationwide Insurance and more for using digital technologies to become more agile, more flexible and more profitable. Purchase the report here.

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